About Us

Amour&Luxe was founded on a simple yet powerful vision: to create timeless T-shirts for women who lead dynamic and multifaceted lives. At the helm stands Nafissa Meddah, an experienced entrepreneur whose passion for fashion and eye for detail breathe life into every collection.

From the outset, we knew exactly what was missing in the market — versatile, elegant pieces that could transition effortlessly from day to evening. We understood our customers intimately, because we designed for ourselves as much as for them: women seeking style without compromise.

What distinguishes Amour&Luxe is the meticulous attention we devote to every element of our designs. From selecting the finest organic fabrics to refining the perfect fit, from crafting meaningful prints to adorning each piece with premium glass crystals, every detail is thoughtfully considered. Sustainability and ethical production are not trends for us — they are the foundation of our brand.

Each T-shirt embodies countless hours of craftsmanship and a genuine love for the art of fashion. At Amour&Luxe, it has never been simply about clothing. It is about empowering women to express themselves with confidence and ease, building a wardrobe that feels both effortless and exquisite.

We aspire to offer more than just beautiful garments. Our mission is to create durable, versatile essentials — pieces that naturally blend into your everyday life and elevate every outfit with understated sophistication.

When we see our clients embrace our designs — styling them playfully, confidently, and authentically — we know we have succeeded in our vision:
Fashion that celebrates every woman, for every moment.

Amour&Luxe stands for one philosophy: Fun, Flirty, and Fashionable — with a touch of timeless elegance.